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Background

ÌÒÉ«ÊÓÆµ position: Unfair Trading Practices

Published: 01/06/2026

The 2019 EU Directive on unfair trading practices (UTP) in the agri-food supply chain marked an important step towards fairer commercial relations in Europe’s strategic agri-food chain.

In the forthcoming revision of the Directive, policymakers should address evolving retailer practices that current rules are no longer able to adequately capture. The revision should deliver a more coherent framework for tackling UTPs, one that reflects the close interdependence between farmers and food and drink makers.

Why should the UTP Directive be revised?

  1. High retail market concentration facilitates unfair trading practices
  2. European Retail Alliances have exacerbated unfair trading practices
  3. The cascading effect on farmers is severe
  4. Europe’s largest manufacturing sector calls for urgent action

How should the UTP Directive be revised?

  1. The current threshold defining the scope of application of the Directive should be removed
  2. The ‘blacklist’ of UTPs needs to be expanded
  3. Suppliers need more uniform enforcement
  4. Fear of retaliation continues to deter action