AIJN, the European Fruit Juices and Nectars Association, has developed a sector-wide Sustainability Strategy to guide collective action across the sector and to provide a framework for companies to address challenges that are systemic and interconnected. The strategy focuses on sustainable sourcing and juice production, where the sector鈥檚 main environmental footprint lies and where aligned action can deliver the greatest impact.
Why a strategy 鈥� and why now?
Sustainability is one of AIJN鈥檚 core pillars, alongside nutrition. While important steps have already been taken, such as the sector鈥檚 Emissions Report, an overarching framework with identified challenges and pathways for common action was missing. In the face of mounting challenges, from climate impacts on crops to water scarcity, isolated initiatives are no longer sufficient.
A practical framework built on four pillars
The Strategy is structured around four complementary pillars:
- Further guidance on sustainability standards
- Increasing ESG data availability and quality
- Collaborating on sector impact areas with our juice-focussed partners
- Communicating to engage on sustainability
As a core element of the strategy鈥檚 implementation, AIJN developed a . This document responds directly to requests from companies for greater clarity, consistency and alignment on sustainability concepts and standards.
As of now, the strategy goals are defined and the Strategy鈥檚 implementation is being finetuned. This is also meant to be a living document, serving to share knowledge and foster engagement within the sector. By working together, sharing knowledge and aligning around a common framework, the juice industry can enhance its competitiveness while achieving real and measurable impact on the ground. If you wish to know please contact aijn@aijn.eu.
